Performance analysis Articles

Grassroots coaches are divided on AI. Some see it as cheating. Others see it as the analyst they never had. The truth? It's a tool that informs decisions, not one that makes them - and it might be exactly what volunteer coaches need.

Teams don't transform overnight. Real momentum builds through consistent behaviours, confidence patterns, and crucial match moments. The data is definitive: teams that score first win 80-87% of matches-not because of magic, but because of psychology.

Sony's acquisition of Northern Ireland-based STATSports signals football's data future. Discover how GPS tracking and performance metrics become actionable coaching...